Martin Bloemendal has over 30 years experience in energy, coal and logistics markets and is well-known for developing market concepts (e.g. "Battle Coal", "Gigajoule deals", etc.) which improve competitive edge. He is a member of EURACOAL's market committee and is experienced in coal blends and using biomass together with coal. Moreover, he is a member of the investment committee of a greenhouse gas credits aggregation pool. He was the Managing Director of GKE in Holland, responsible for buying all the coal for the Dutch utilities. He was also an advisor to the European Commission Directorate General for Transport and Energy.
In late 2002 Martin formed Bloemendal Consults BV, dealing with energy and strategy; this was followed in 2004 by his role in helping to start the Energy Edge initiative